5 Things that You NEED to Do If You WANT Higher Conversions From Your Landing Page. (Optimize Your Landing Page Using These Ways!)

 Importance of an Optimized      Landing Page

Online Marketing is crucial to a successful business. If a business is like a human body, Online Marketing is the lifeblood, pumping all the necessary nutrients to keep it thriving. It is what enables companies to increase brand awareness, generate leads, and ultimately bring in sales.

In this digital age, when it comes to online marketing, many things that can contribute to converting website visitors into leads and retaining them as longtime customers.

A pivotal factor in the success of your business is your landing page.

When a user clicks an ad or a link, the first thing that the user visits is the landing page.

IFor your marketing campaign to bring in revenue, you need to have a targeted page for users to take a specific action. As we know, Landing Pages have what we call a CTA (Call-to-action) button. 

The average landing page conversion rate according to HubSpot is 9.70% across all industries.

By optimizing your landing page for conversions, your business can maximize the return on investment in marketing efforts.

So without further ado, what to do in order to optimize your landing page.

5 Ways to Optimize the Landing Page of Your Website

Here are five ways that can help increase your leads:

Write Clear and Compelling Headlines

What's the first thing that you see when you come across a landing page?

You're absolutely right! The Headline. 

 

That's the reason it should be concise and compelling, so that it grabs the user's attention, and that the user can read the whole copy.

However, the time span to grab the user's attention is very low so you need to have a headline that conveys the user's cravings and necessities.

Instead of working on a cool headline that rhymes well or makes the user entertained, you should prefer a headline that addresses the user's needs, and claims to provide a solution in the copy written below. 

One Call-To-Action that is Direct and Concise

Call-To-Actions must be Personalized

The CTA button is what directs the user to take action. So it should be clear and shouldn't give room for confusion, which may result in lower leads. Moreover, it should be personalized for the user, addressing only their needs and wants instead of information that is irrelevant to them.

As reported by HubSpot, personalized CTAs convert 202% better than non-personalized ones.

Try to have just One or Two CTAs

Only one or two CTA links should be enough as they won't confuse the customer.

Using one or two CTA links on average increases the conversion rate to 13.50%. The landing pages that use more than five CTAs have an average decrease in conversion, having a 10.50% conversion rate.

Craft Persuasive Copy with Lesser Words

Here are some ways to create a good copy on your landing pages:

Landing Pages should be Persuasive and To-the-Point

Your landing page must be informative and persuasive so that users continue reading.

Use a conversational tone but don't try too much to be quirky or genius. Try to be empathetic and address the user's desires or demands, then proceed to propose a relevant solution. 

Research shows that addressing the fears of customers on landing pages increases conversion rates by up to 80% which can be substantial and can positively impact ROI.  

Landing Pages should have Social Proof

Use social proof like testimonials and case studies etc. to build trust with the visitors.

Studies show that pages that have social proof have conversion rates of 12.50%, to the contrary, pages that have no social proof convert relatively less about 11.40% on average. 

Favor the Use of Videos on Your Landing Pages

Another plus point can be the usage of video in your marketing campaign and incorporating it in your landing pages which has proven to increase conversion rates up to 86%  on average.

Improve the Loading Speed of Your Page

In Online Marketing, even a one-second delay on your page can cause a tremendous decrease in leads.

Studies show that this one-second delay which doesn't look huge can cause a 7% decrease in conversions.

Moreover, landing pages that have oversized images (which contribute to delays in loading speeds) in need of compression have a conversion rate of 9.80% whereas the pages that have lesser or no oversized images have a conversion rate of 11.40%.

Optimizing for Mobile

Why is it important to reach customers on their mobiles when advertising?

It's because nearly 86.34% of the global population has smartphones compared to 48% of the household population that has computers.

 

So it's very clear that mobile marketing is necessary in order to have a thriving business. 

In addition to having good navigation on your desktop website, make sure that it is as easy to navigate on a smaller screen as it is on a larger computer screen.

Landing pages that have mobile pages correlate to an average conversion rate of 11.70% as opposed to the websites that have no landing pages that convert at 10.70% on average. 

Conclusion

In today's fast-paced and highly competitive digital world, online marketing is crucial for businesses to thrive and succeed. It is the lifeblood that pumps all the necessary nutrients to keep a business thriving, generating leads, increasing brand awareness, and ultimately bringing in sales. And when it comes to online marketing, optimizing your landing page is one of the most critical factors for driving conversions and maximizing ROI.

By following the five strategies I've outlined - crafting clear and compelling headlines, using direct and concise CTAs, writing persuasive copy with fewer words, using social proof, and optimizing for mobile - you can significantly increase your landing page conversion rates and generate more leads for your business.

Remember, the success of your online marketing efforts is heavily reliant on how well you optimize your landing page. So, take the time to implement these strategies and start seeing the impact they have on your bottom line.

Good luck!