Zawer's Inkwell

Are you a content creator or a business owner struggling to improve your online presence and increase your reach? Are you asking yourself why your website isn't visible to the digital world, even though the content/products/services on your website are top-tier? If that's the case then you are not alone. Research shows that 90.63% of pages do not get any organic search traffic . So why is it so that you are a part of 90% of pages but not the other 10%? What are those 10% of websites doing, that you're not doing? Is it just that their content is exceptionally good? Or are they just lucky? What can YOU do for your webpage to be part of those top 10% of web pages? Don't you worry, I'll provide answers to these questions of yours. But before telling you the strategies, you need to know what  Content Marketing  and SEO are. Content Marketing In today's highly competitive online realm, it is extremely crucial that your content is marketed well to the right people. I...

 

 Importance of an Optimized       Landing Page Online Marketing is crucial to a successful business. If a business is like a human body, Online Marketing is the lifeblood, pumping all the necessary nutrients to keep it thriving. It is what enables companies to increase brand awareness, generate leads, and ultimately bring in sales. In this digital age, when it comes to online marketing, many things that can contribute to converting website visitors into leads and retaining them as longtime customers. A pivotal factor in the success of your business is your landing page. When a user clicks an ad or a link, the first thing that the user visits is the landing page. IFor your marketing campaign to bring in revenue, you need to have a targeted page for users to take a specific action. As we know, Landing Pages have what we call a CTA (Call-to-action) button.  The average landing page conversion rate according to HubSpot is 9.70% across all industries. By opti...